RESEARCH
Explain what you have discovered about this group and outline your plan to appeal to them. Conduct research to support your choice and understand what your audience is looking for in a project. Continuously gather feedback from peers at every step of the project. Use this feedback for reflection and learning.
Cycling MK are a very passionate group who believe the cycling can change MK for the better. This is an environmental motivation mainly, however they also find cycling can improve peoples mental health, somewhat more then other types of exercise since you can do it in groups.
I plan to appeal to teenagers between 16- 21 and encourage them to start cycling, I think a survey would help with this, as I would be able to understand what is stopping them from cycling in the first place. It is also because cycling MK have found that the reason people aren’t using bikes isn’t because they don’t have one, they have found there are plenty, people just aren’t using them.
Life Turning will be installed on the Main Street Bridge as it crosses I-35/I-70 on the north side of the loop.
PORTFOLIO 